Package design of the Art of Macrame kit.
Project Goal
The goal of the Art of Macrame kit was to develop beautiful projects and create easy-to-follow instructions with the techniques and patterns for seven stylish and useable projects, including a plant hanger, yoga mat strap and more!
Summary
Macrame is a timeless art form that's been given a swoonworthy makeover for our modern lifestyles. This kit gives everyone a chance to learn this simple yet incredibly versatile craft.
Deliverables
• Promoted the idea of a macrame kit within the company by showing sample projects, leading a workshop, creating a presentation, and talking to the team. This kit was purchased by Indigo and will soon be in stores.
• Quickly and efficiently developed projects, created instructions and took photos
• Created and compiled a book outline and instructions
• Filmed and edited tutorial videos
• Quickly and efficiently developed projects, created instructions and took photos
• Created and compiled a book outline and instructions
• Filmed and edited tutorial videos
Customers
Indigo
